Multiple Choice
Which of the following is NOT a step in developing an IMC plan?
A) designing the marketing mix
B) establishing communication objectives
C) evaluating the effectiveness of the communication program
D) determining the communication budget
E) identifying the target audiences
Correct Answer:
Verified
Correct Answer:
Verified
Q3: An established retail clothing store in a
Q4: Which of the following is NOT characteristic
Q5: Which promotional mix strategy directs marketing efforts
Q6: The step in the hierarchy of effects
Q7: For marketers,which of the following is associated
Q9: In which phase of the product life
Q10: A TV commercial shows an adult,whose face
Q11: Which of the following is the nonpersonal
Q13: A company's total marketing communications mix consists
Q114: What promotional efforts would a marketer be