Multiple Choice
When a product reaches commodity status:
A) The product should be differentiated by marketing
B) Amenities should be added to achieve differentiation
C) The product should be scrapped for a new one
D) The organization should work on turning the product into a tangible product
Correct Answer:
Verified
Correct Answer:
Verified
Q15: A segmentation category that is not included
Q16: The purpose of demand analysis is to:<br>A)
Q17: One of the three strategies for selecting
Q18: Target marketing is a direct derivative from
Q19: The foundation of any segmentation strategy is
Q20: A customer with an RFM score of
Q21: The best example of a basis for
Q22: A customer's annual income is considered a
Q23: Differentiation:<br>A) Helps the organization gain a competitive
Q24: A benefit bundle is all of the