A Nationwide Restaurant Chain Is Considering the Use of a Direct

Multiple Choice

A nationwide restaurant chain is considering the use of a direct mail piece to reach potential customers.Managers of the company should realize that two disadvantages related to this tactic are: the high cost per contact, and the:

A) limited ability to test executions.
B) lack of creative options.
C) inaccuracy of addresses on mailing lists.
D) consumers' distrust in mailed advertising.