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A Marketer Wonders Why Salespeople No Longer Simply Approach Their

Question 67

Multiple Choice

A marketer wonders why salespeople no longer simply approach their prospects with the direct intention of making a sale.Instead, they spend time analyzing all the possible needs and desires of the prospects.The marketer realizes that, today, salespeople are expected to:


A) be problem solvers who work in partnership with customers.
B) be technical experts with experience in database management and analysis.
C) take orders only after confirming the appropriateness of each sale.
D) understand the operations and output of several departments.

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