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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
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    Which of the Following Direct Marketing Mediums Currently Have the Highest
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Which of the Following Direct Marketing Mediums Currently Have the Highest

Question 18

Question 18

Multiple Choice

Which of the following direct marketing mediums currently have the highest response rate?


A) Telemarketing
B) Infomercial
C) Direct mail
D) Advertorial

Correct Answer:

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