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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 11: Executing the Creative
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    An Ad for a Microwave Popcorn Features the Headline, "If
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An Ad for a Microwave Popcorn Features the Headline, "If

Question 95

Question 95

True/False

An ad for a microwave popcorn features the headline, "If you want a snack, have a wholesome snack." The purpose of this straightforward headline is to select the audience.

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