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An Ad for Concentrated Frozen Orange Juice Highlights the Product

Question 90

Multiple Choice

An ad for concentrated frozen orange juice highlights the product using a combination of backlighting and low-angle shots to show the golden liquid being poured into the sparkling tumbler.Which of the following is depicted in this illustration?


A) The product set in a test situation
B) The brand seen in a social context
C) The brand portrayed as a hero
D) The product used by a typical consumer

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