A Breakfast Cereal Advertiser Decides to Create a Print Media

Multiple Choice

A breakfast cereal advertiser decides to create a print media advertisement instead of advertising on broadcast television.This is probably because the advertiser:

A) is not aiming to communicate detailed features of a product that is complex.
B) is keen on creating a mood and demonstrating brand values.
C) does not require time and space to advertise the product.
D) wants to allow readers to process the information at a personalized rate.