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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    Bayt Café Is Launching a New Advertising Campaign Portraying Its
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Bayt Café Is Launching a New Advertising Campaign Portraying Its

Question 47

Question 47

True/False

Bayt Café is launching a new advertising campaign portraying its restaurant as having very fast service and a cheerful staff to target a younger crowd.The campaign alone will be enough to gain the loyalty of the younger segment.

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