A Potential Downside of a Heavy-User-Focused Segmentation Plan Is That

Multiple Choice

A potential downside of a heavy-user-focused segmentation plan is that:

A) it can take resources away from those that require persuasion.
B) heavy users usually require constant encouragement to keep consuming a product.
C) heavy users do not differ significantly from infrequent users in terms of their motivations to consume.
D) it shifts focus to emergent consumers who need to be convinced to purchase the product.