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Market Targeting Is BEST Described by Which of the Following

Question 2

Multiple Choice

Market targeting is BEST described by which of the following statements?


A) Researching and preparing detailed profiles of distinct groups of buyers within the marketplace.
B) Dividing a market into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
C) Evaluating the attractiveness of distinct groups of buyers and selecting one or more groups for special attention.
D) Dividing a population into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
E) Dividing a target market into smaller segments that are likely to purchase a given brand.

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