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Jay's Job Is to Visit Hospitals to Explain to Physicians

Question 78

Multiple Choice

Jay's job is to visit hospitals to explain to physicians and nurses the advantages of his company's line of bandages. Jay hopes this activity will encourage the medical personnel to request that their hospital stock Jay's brand. Arlene works for the same company, but her job is to convince pharmacies and supermarkets to carry the company's line of consumer adhesive bandages. Which of the following characteristics is crucial for Arlene's sales success?


A) Empathy
B) Age and maturity
C) Knowledge of customer
D) Knowledge of business methods
E) All of the above

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