Which of the Following Statements About the Control and Strategic

Multiple Choice

Which of the following statements about the control and strategic criteria used to decide between using independent agents or an internal sales force is true?

A) Independent agents are especially good at cultivating and servicing new accounts
B) Customer loyalty to the independent agent can make it difficult to replace an agent with an internal sales force
C) When sales are below manufacturer's expectations, the manufacturer immediately knows that the blame lies with the independent agent
D) It is as easy to monitor an independent agent as it is to monitor an internal sales force
E) Independent agents are viewed as more effective over the long-run than internal sales forces