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What Coordination and Integration Issue Needs to Be Addressed by Sales

Question 17

Multiple Choice

What coordination and integration issue needs to be addressed by sales managers regardless of the sales force structure?


A) The activities of the sales force must be integrated with the needs and concerns of customers
B) The firm's selling activities must be coordinated with those of other departments
C) If the firm's selling tasks are divided among specialized units, all those tasks must be integrated
D) All of the above
E) None of the above

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