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  3. Study Set
    Sales Force Management Study Set 1
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    Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management
  5. Question
    _____ Relationships Are Relationships Between Buyer and Seller Based Upon
Solved

_____ Relationships Are Relationships Between Buyer and Seller Based Upon

Question 36

Question 36

Multiple Choice

_____ relationships are relationships between buyer and seller based upon close personal friendships and a medium level of concern for the other party.


A) Strategic
B) Partnering
C) Transactional
D) Functional
E) Transformational

Correct Answer:

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