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    Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management
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    CRM Is Any Application or Initiative That Optimizes Interactions with Customers
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CRM Is Any Application or Initiative That Optimizes Interactions with Customers

Question 31

Question 31

True/False

CRM is any application or initiative that optimizes interactions with customers, vendors or prospects via one or more tops-to-tops.

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