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    Sales Force Management Study Set 1
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    Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management
  5. Question
    The Manufacturers' Sales Forces Typically Play a Greater Role in the Sale
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The Manufacturers' Sales Forces Typically Play a Greater Role in the Sale

Question 32

Question 32

True/False

The manufacturers' sales forces typically play a greater role in the sale of automobiles, boats, refrigerators and swimming pools than in the sale of chewing gum, fingernail clippers and light bulbs.

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