A Market Opportunity Is Viable and Attractive If

Multiple Choice

A market opportunity is viable and attractive if:

A) The firm has the marketing communications skills needed to reach that market
B) There are enough potential customers in that market for the needed product so that the total potential sales volume will be substantial
C) The opportunity is consistent with the mission and objectives of the company
D) The firm has the financial and human resources needed to reach that market
E) All of the above conditions are met