The School of Business at a Regional University Was the First

Multiple Choice

The School of Business at a regional university was the first part of the institution to adopt CRM. Two years later, the initiative was quietly dropped. One possible cause for the failure was:

A) Total buy-in by the staff and administrators
B) Simplification of procedures as a result of CRM
C) Training
D) Focus on software that met the goals
E) Lack of management initiative