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    Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management
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    Personal Selling Is Part of a Firm's
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Personal Selling Is Part of a Firm's

Question 21

Question 21

Multiple Choice

Personal selling is part of a firm's:


A) Product mix
B) Pricing mix
C) Marketing communications mix
D) Distribution mix
E) Personal selling is an integral part of all parts of a firm's marketing mix

Correct Answer:

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