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PepsiCo Is Assessing Whether to Launch a Brand New Type

Question 3

Multiple Choice

PepsiCo is assessing whether to launch a brand new type of antioxidant water product. The marketing department has described a selection of the population as: "relatively homogeneous collections of prospective buyers." The marketing department is Describing what?


A) ultimate consumers
B) market segments
C) demographic clusters
D) organizational buyers

Correct Answer:

verifed

Verified

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