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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    While Looking for a New Computer You Conclude That You
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While Looking for a New Computer You Conclude That You

Question 1

Question 1

Multiple Choice

While looking for a new computer you conclude that you value highly: cost, battery life, and weight. These different attributes form a(n) :


A) personal attributes map
B) competitive analysis map
C) product positioning map
D) product comparison map

Correct Answer:

verifed

Verified

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