Model E Is a New Type of Car Manufacturer That

Multiple Choice

Model E is a new type of car manufacturer that relies on the Internet to build new car designs from prototypes to marketable vehicles much faster than ever before. "Think of Model E as the Dell of the auto industry, designing products based on what consumers truly want and leveraging best-in-class components and micro-factory approaches for rapid design, launch, and direct delivery," said William Santana Li,
President and CEO of Model E. From this quote, you should recognize that Model E relies on:

A) perceptual mapping.
B) build-to-order (BTO) .
C) repositioning.
D) a one-product, one-market-segment strategy.