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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Although Segmenting According to the Four Different Variables Is Important
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Although Segmenting According to the Four Different Variables Is Important

Question 88

Question 88

Multiple Choice

Although segmenting according to the four different variables is important, many experts agree that good segmentation is built around customer's __________.


A) needs
B) products
C) country
D) usage of product

Correct Answer:

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