When Mikki Asked Her Father for His Advice About Marketing

Multiple Choice

When Mikki asked her father for his advice about marketing software for the disabled, he told her, "Reaching a segment requires a simple but effective marketing action. If no such action exists, don't segment." Mikki's father is expressing concern about the:

A) similarity of needs of potential buyers within a segment.
B) simplicity and cost of assigning potential buyers to segments.
C) feasibility of marketing actions to reach the segment.
D) different needs of buyers among different segments.