In 1998, Apple Refocused on the Consumer and Education Markets

Multiple Choice

In 1998, Apple refocused on the consumer and education markets, introducing the iMac - the most innovative PC ever created according to many PC and business analysts. By the end of the year 800,000 units had been sold, making the iMac the greatest PC product launch ever. This strategy was successful primarily because it identified:

A) competitive advertising.
B) innovative distributors.
C) target market segments.
D) important corporate computer needs.