15 Million Cases-What Pillsbury, Betty Crocker, Duncan Hines, and Other

Multiple Choice

1.5 million cases-what Pillsbury, Betty Crocker, Duncan Hines, and other cake mix producers would sell to Canadian consumers under the assumptions that (1) past patterns of dessert consumption continue, and (2) the same level of promotional effort continues relative to other desserts, illustrates:

A) market forecast.
B) market share.
C) company growth potential.
D) industry potential.