A Local Fast Food Restaurant Uses Inserts to Advertise Their

Multiple Choice

A local fast food restaurant uses inserts to advertise their upcoming offers to students. The inserts are used in a student newspaper and in the area code where students live on-campus. Why would the restaurant choose NOT to include inserts in those papers where students reside with their parents off-campus?

A) because the expected growth rate of on-campus students is much higher
B) because the likelihood of student's parents purchasing fast food is low
C) because the size of the market off-campus is much smaller
D) because of the cost of reaching the off-campus segment