Universal Concerts Is Planning on Bringing a Series of Concerts

Multiple Choice

Universal Concerts is planning on bringing a series of concerts to Canada next year. In order for its concerts to be a success, it needs to know that Western Canadians like country music and that a country music event in Eastern Canada is much more likely to have empty seats. This consumer behaviour requires Universal Concerts to segment its Canadian market according to:

A) geographic and psychographic characteristics.
B) lifestyle and demographic characteristics.
C) usage rate and demographic characteristics.
D) demographic characteristics.