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Pristine Carpet Cleaning Was Trying to Forecast Sales for the Next

Question 219

Multiple Choice

Pristine Carpet Cleaning was trying to forecast sales for the next year. The marketing manager sent out a survey to 1000 prospective customers, asking them if they were planning to clean their carpet in the next 12 months. This is an example of a:


A) a technological forecast
B) a survey of buyers' intentions forecast
C) a Delphi forecast
D) a jury of expert opinion forecast

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