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    Marketing Study Set 17
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Which of the Following Is NOT a Criterion for Selecting
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Which of the Following Is NOT a Criterion for Selecting

Question 27

Question 27

Multiple Choice

Which of the following is NOT a criterion for selecting a market segment?


A) similarity of needs of potential buyers
B) competitive position
C) cost of reaching the segment
D) expected growth

Correct Answer:

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