Australia-Based Renewable Energy Ltd

Multiple Choice

Australia-based Renewable Energy Ltd. sells a device that converts manure into energy. One of the $10 million devices is capable of generating energy equal to $2 million of natural gas per year. The company believes its target market is businesses that use a lot of energy like its first customer, a fertilizer manufacturer, and that are located in rural areas. It will use which of the following strategies to segment its
Market?

A) Demographic and geographic.
B) Benefits sought and geographic.
C) Number of employees and benefits sought.
D) Purchase location and purchase type.