"For Upscale Families Who Desire a Carefree Driving Experience, Volvo

Multiple Choice

"For upscale families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the upmost in safety and dependability." This could be considered an example of Volvo's:

A) positioning statement.
B) repositioning strategy.
C) segmentation statement.
D) corporate mission.