Best Foods Company Is Considering Expanding Beyond the Regional Market

Multiple Choice

Best Foods Company is considering expanding beyond the regional market segments now served by its Hellmann's mayonnaise. One criterion management wants to use to evaluate potential new geographic market segments is whether new equipment must be bought to serve each new segment. This is an example of which criterion used to pick new target market segments?

A) expected growth of the market segment
B) Best Food's competitive position in the segment
C) compatibility with Best Food's objectives and resources
D) Best Food's created product groupings