Multiple Choice
Firms offer different variations of the same basic product or service to both, high-end and low-end segments. Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22. This is an example of:
A) one product and multiple market segments.
B) two-tier marketing strategy.
C) price discrimination.
D) mass customization.
Correct Answer:
Verified
Correct Answer:
Verified
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