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Hot Topic Is a California-Based Retailer That Opened Six Torrid

Question 69

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Hot Topic is a California-based retailer that opened six Torrid plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2014. This $56 million is a(n) :


A) market penetration estimate.
B) market share estimate.
C) marketing objective.
D) sales forecast.

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