A Rehabilitation Center Wants to Target Women in Their 20s

Multiple Choice

A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target market, this market would:

A) have no expected growth.
B) be readily accessible to the firm's marketing programs.
C) be very small.
D) not be compatible with the company's current resources.