A Local Sports Store Is Planning on Using Only Demographic

Multiple Choice

A local sports store is planning on using only demographic variables to segment potential customers who will purchase from the store. This will dictate the diversity of products the store will carry. Which research report is most useful to this sports store?

A) "Sports Activities and Purchasing Habits, 2014 Edition"
B) "Gender Representation in Major Urban Centres in Canada"
C) "Fast Rising Sports Segment and Market Leading Products, 2014 Edition"
D) "Population Breakdown in Major Urban Centres in Canada"