A New Business Is Considering Offering Three Different Products to Three

Multiple Choice

A new business is considering offering three different products to three different segments. Which statement best describes a useful tool to determine which segment to enter first base on sales?

A) the maximum total sales of a product by all firms to a segment under specified environmental conditions and marketing efforts of the firms
B) the sum of products in a particular industry sold domestically under normal economic conditions
C) the total of all products sold nationally
D) the minimum anticipated sales in related industries not including federal, state, and local taxes