Multiple Choice
The slogan for General Foods International Coffee is "It Stirs the Soul." General Foods was trying to get customers to think about how drinking a cup of rich-flavoured coffee is indulgent. Based on that trademarked slogan, you should realize the product is using a ________segmentation strategy.
A) socioeconomic
B) behavioural
C) geographic
D) product knowledge
Correct Answer:
Verified
Correct Answer:
Verified
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