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When Assessing Different Types of 'Recovery Drinks' to Consume Post-Workout

Question 159

Multiple Choice

When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a __________map in your mind relative to the benefits of each.


A) product positioning
B) product perception
C) competitive positioning
D) relative positioning

Correct Answer:

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