Post Grape-Nuts Cereal Has Been Marketed Since Early 20th Century

Multiple Choice

Post Grape-Nuts cereal has been marketed since early 20th century. Its market share has been steadily declining as consumers began associating it with something their grandfather ate. Post recently launched a campaign to increase consumption of the cereal by inviting consumers to try the crunchy cereal on top of their yogurt, their salad, or their bowl of soup as a delicious addition. Post was trying to convince people who had never tried the cereal to try, and people who were familiar with the product to use it in a variety of different ways. Post is using which segmentation variable to
Define its target market?

A) behaviour
B) demographi c
C) lifestyle
D) usage