When Harold Hansen Was Marketing Manager at Creative Concepts Manufacturing

Multiple Choice

When Harold Hansen was marketing manager at Creative Concepts Manufacturing Company, he estimated the company would sell a total of 500,000 of their new sandstone coasters decorated with Native American petroglyphs the first year on the market although the company had never before produced a product like that. What is this type of estimate called?

A) a Delphi forecast
B) a buildup forecast
C) a lost-horse forecast
D) a direct forecast