After Launching a Brand New, High-End Road Bicycle to a Specific

Multiple Choice

After launching a brand new, high-end road bicycle to a specific segment interested in road races and triathlons, the company needs to determine whether they properly segmented their market. Which of the below results is likely indicative of success?

A) increase in customer inquiries, but no purchases.
B) increased sales and profitability.
C) increased confusion from prospective buyers.
D) increase in competition.