In Developing a Marketing Strategy for the Newly Released Nike

Multiple Choice

In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of:

A) taking marketing actions to reach target markets.
B) selecting target market segments to reach.
C) developing a market-product grid and estimating size of markets.
D) forming products to be sold into groups.