Sarah Wants to Purchase a New IPad

Multiple Choice

Sarah wants to purchase a new iPad. She is unsure about what peripherals she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several consumer electronics salespeople and has looked at the Apple website. Sarah is engaging in:

A) an internal search.
B) an external search.
C) a purchase task.
D) problem recognition.