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    Marketing Study Set 17
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    Exam 5: Consumer Behaviour
  5. Question
    From the Discussion in the Text, Would You Agree or Disagree
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From the Discussion in the Text, Would You Agree or Disagree

Question 77

Question 77

Essay

From the discussion in the text, would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your
answer.

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