Providing Toll-Free Telephone Numbers, Offering Liberalized Return and Refund Policies

Multiple Choice

Providing toll-free telephone numbers, offering liberalized return and refund policies, and engaging in staff training to handle complaints, answer questions, and record suggestions are examples of what firms do to address which stage of the consumer purchase decision process?:

A) Post-purchase behaviour.
B) The search for information.
C) The purchase decision.
D) The recognition of a need.