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    Marketing Study Set 17
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    Exam 17: Advertising, Sales Promotion, and Public Relations
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    Advertisements That Are Competitive and Show the Relative Strength of One
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Advertisements That Are Competitive and Show the Relative Strength of One

Question 73

Question 73

Multiple Choice

Advertisements that are competitive and show the relative strength of one brand over another are known as:


A) Comparative
B) Reminder
C) Advocacy
D) Competitive institutional

Correct Answer:

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