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Canada Goose Used the Picture of Kate Upton, a Model

Question 77

Multiple Choice

Canada Goose used the picture of Kate Upton, a model who appeared on the cover of Sports Illustrated Swimsuit edition wearing a Canada Goose Parka, as part of an online advertising campaign. Which strategy were they using?


A) logical appeals
B) sex appeals
C) humorous appeals
D) rhetorical appeals

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